FEATURES OF THE DEVELOPMENT OF THE SERVICE INDUSTRY UNDER THE CONDITIONS OF THE EUROPEAN INTEGRATION VECTOR OF UKRAINE

In the modern conditions of development of Ukraine, structural economic changes and taking into account the active development of the hospitality industry, the special importance of researching the peculiarities of its development in the conditions of the European integration vector of Ukraine. Because in the conditions of the European integration vector, strategic management of all industries requires their constant monitoring in order to adjust the state and improve their development. The article summarizes and analyzes information about the peculiarities of the development of the hospitality industry in the conditions of the European integration vector of Ukraine. In the process of research, we found that the share of the service sector in the total volume of Ukraine's GDP is on average more than 50%, and such directions of the hospitality industry as the provision of accommodation services, food services; includes drinking establishments, event management, amusement parks, transportation, cruise lines, travel and additional sectors of the tourism industry - is also growing. It was established that the total share of the service sector in the economy of Ukraine as of 2020 and 2021 is about 50%, which is significantly less than in developed countries. Based on the results of the analysis of the data array, the dynamics of such shares of the service sector as "Temporary accommodation and food organization", "Activities in the field of administrative and auxiliary services" and "Art, sports, entertainment and recreation" in the total quarterly volume of services provided by enterprises of the service sector during 2019-2021 The highest share in terms of the volume of services provided by enterprises in the field of services to various consumers by types of economic activity in the regional breakdown for the 4 quarters of 2019 is characterized by such regions as: Kyiv, Odesa Region, and Sumy Region. Luhansk, Chernivtsi, and Khmelnytsky regions have the smallest share of the volume of services provided by enterprises in the field of services to various consumers by type of economic activity in the regional section for the 4 quarters of 2019. The article also analyzes statistical data on the number of the employed population by types of economic activity, in particular in the service sector, for the period 2019-2021. The service sector ranks third, after employment in agriculture, forestry and fishing, and industry in terms of the number of employed population. Construction is in fourth place by the number of employed people. The subject of further research may be the development of a Strategy or Program for managing changes in the service sector, taking into account the European integration vector of Ukraine.