黑色与美丽:化妆品行业中色彩主义的内容分析与研究以及向包容性迈进

C. Frisby
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引用次数: 8

摘要

本研究的目的有两个:1)根据社交媒体、网络和零售商店等多种营销场所,探索化妆品行业的色彩主义;2)提供美容行业色调和基础色改进(或不足)的快照。进行的Kolmogorov-Smirnov检验表明,在49个化妆品美容品牌样本中发现的粉底的总色调不遵循正态分布,D(49) = .360, p = .0000。此外,卡方拟合优度检验还显示,粉底色的种类分布也不均匀(χ2 = 68.7, df, 47, p < 0.0001),这表明化妆品品牌提供的粉底色总数与“浅至中”肤色中色度数量较多的粉底色之间存在显著差异。本文讨论了这些发现的含义,包括对深色和显示黑色是美的图像的需求方向,以及对未来色彩主义、美、美国标准和对美的偏见的研究的建议。
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Black and Beautiful: A Content Analysis and Study of Colorism and Strides toward Inclusivity in the Cosmetic Industry
The purpose of this research is twofold: 1) to explore colorism in the cosmetic industry in light of multiple marketing venues such as social media, online, and retail stores and 2) to provide a snapshot of improvement (or lack of) in shades and foundation colors offered in the beauty industry. A Kolmogorov-Smirnov test conducted indicates that the total shades of foundation found in a sample of 49 cosmetic beauty brands do not follow a normal distribution, D(49) = .360, p = .0000. In addition, a Chi-Square goodness-of-fit test conducted also shows that the variety in foundation shades is also not equally distributed (χ2 = 68.7, df, 47, p < .0001), suggesting that significant differences exist between the total number of foundation shades offered by cosmetic brands with higher numbers of shades found in the “light to medium” skin tones. Implications of these findings are discussed in terms of directions for the need for darker shades and images that show that black is beautiful along with suggestions for future research on colorism, beauty, and American standards and biases towards beauty.
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