Gestão estratégica da inovação sustentável em empresas industriais galegas

Companies are realizing the importance of adopting strategic management of sustainable innovation in order to meet the constraints of the globalized world and achieve superior business performance. Thus, this study aimed to analyze the adoption of a strategic management of sustainable innovation in industrial companies from Galicia. The study was characterized as qualitative and understood a study of multiple cases with Galicia industrial companies. Results showed that there is a rigid legislation and market pressure that drives organizations to adopt practices towards sustainability, but this approach is not characterized as strategic, considering they have a greater focus on product innovation aiming at a higher generation revenue.