АНТИҐЕНДЕРНІ РУХИ У ПСИХОЛІНГВІСТИЧНОМУ ВИМІРІ

Based on Big Data technology, a content analysis of Internet content for the period 2013-2020 was made. Promoting gender equality has been shown to be the most important component in preventing violent conflict, as gender equality is associated with more sustainable development and lower levels of interpersonal violence. It is determined that the activity of anti-gender movements in the period 2013-2020 can be considered a strategic information operation aimed at radicalizing society according to the concept of FAMILY VALUES and promoting pro-Russian ideology by analogy with «staples» («skrepi»).