{"title":"付费电视的顾客在印度尼西亚:挑战保持忠诚的移动障碍","authors":"Nisaa Nursyabanniyah Wahyuddin, Ratih Hurriyati, Lisnawati Lisnawati","doi":"10.17509/jbme.v4i1.15989","DOIUrl":null,"url":null,"abstract":"This present study aims to describe switching barrier and customer loyalty of Pay TV in Indonesia. This study uses a descriptive approach with the explanatory survey method. The unit of analysis for Paid TV’s Customer is 108 respondents. Data collection using a questionnaire. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the results of the study, it can be known that the switching barrier has a partial effect on the customer loyalty with a high influence category. The difference in this study lies in the object of research, research time, measuring instruments, literature used, theory used and research results.Keywords: Customer Loyalty; Pay TV; Switching Barrier","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Pelanggan TV Berbayar di Indonesia: Tantangan Hambatan Berpindah dalam Mempertahankan Loyalitas\",\"authors\":\"Nisaa Nursyabanniyah Wahyuddin, Ratih Hurriyati, Lisnawati Lisnawati\",\"doi\":\"10.17509/jbme.v4i1.15989\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This present study aims to describe switching barrier and customer loyalty of Pay TV in Indonesia. This study uses a descriptive approach with the explanatory survey method. The unit of analysis for Paid TV’s Customer is 108 respondents. Data collection using a questionnaire. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the results of the study, it can be known that the switching barrier has a partial effect on the customer loyalty with a high influence category. The difference in this study lies in the object of research, research time, measuring instruments, literature used, theory used and research results.Keywords: Customer Loyalty; Pay TV; Switching Barrier\",\"PeriodicalId\":277516,\"journal\":{\"name\":\"Journal of Business Management Education (JBME)\",\"volume\":\"22 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-05-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Business Management Education (JBME)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.17509/jbme.v4i1.15989\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business Management Education (JBME)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17509/jbme.v4i1.15989","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Pelanggan TV Berbayar di Indonesia: Tantangan Hambatan Berpindah dalam Mempertahankan Loyalitas
This present study aims to describe switching barrier and customer loyalty of Pay TV in Indonesia. This study uses a descriptive approach with the explanatory survey method. The unit of analysis for Paid TV’s Customer is 108 respondents. Data collection using a questionnaire. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the results of the study, it can be known that the switching barrier has a partial effect on the customer loyalty with a high influence category. The difference in this study lies in the object of research, research time, measuring instruments, literature used, theory used and research results.Keywords: Customer Loyalty; Pay TV; Switching Barrier
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