机场服务质量调查——以上海机场为例

Hongwei Jiang, Tianhui Liang
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引用次数: 5

摘要

JEL分类:I93;R40;Z33。评估服务质量是机场的一项关键任务,旨在确定机场服务中导致乘客满意度差异的方面。本文以上海机场管理局(SAA)管理的两个机场(浦东机场和虹桥机场)为研究对象,从乘客的角度对机场服务质量进行了研究。新加坡航空公司的调查发现,乘客对新加坡航空公司服务质量的期望与实际感受之间存在显著差异,这意味着新加坡航空公司应提高服务质量,减少乘客对整体服务质量组成部分的不满。期望与实际感受之间差距最大的因素是“商店和餐馆价格”、“免费Wi-Fi接入”、“儿童游乐区”、“出发准点”和“提供不同种类食物的各种餐馆”。结果显示,性别、国籍和主要旅游目的群体之间存在显著差异:女性的得分显著高于男性;国内游客的满意度高于国际游客;而以度假和学术为目的的乘客比商务旅行的乘客满意度更高。机场服务质量与乘客在新加坡航空公司的整体满意度之间存在正相关关系。本文旨在为政府官员提供有用的信息,以确定对乘客构成的潜在问题,以及机场管理应解决的问题。
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Investigate Airport Service Quality- A Case Study of Airports in Shanghai
JEL Classification: I93; R40; Z33. Evaluating service quality is a critical task for airports aiming to identify aspects of airport service that contribute to differences in passenger satisfaction. The purpose of this paper is to investigate the airport service quality from passengers’ perspectives at two airports (Pudong and Hongqiao Airports) under the management of Shanghai Airport Authority (SAA) in China. Surveys at SAA have found that there are significant differences between passengers’ expectations and actual perceptions of service quality at SAA, which imply that SAA is advised to improve its service quality and reduce passenger dissatisfaction towards components comprising service quality as a whole. The components for which the largest gaps were found between expectation and actual perception were identified as “Shop and restaurant prices”, “Free Wi-Fi access”, “Play areas for children”, “Departure punctuality”, and “Various restaurants providing different kinds of food”. The results reveal that there are significant differences between gender, nationality and main travel purpose groups: women tend to assign significantly higher scores than men; domestic travellers reported high satisfaction than international ones; and passengers travelling for holiday and academic-related purposes reported higher satisfaction than those travelling for business. There is a positive correlation between airport service quality and passengers’ overall satisfaction at SAA. This paper aims to provide useful information for government officials in the identification of potential issues posed to passengers and that should be addressed by airport management.
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