SMART TOURISM CONCEPT IN SLOVAK MARKET CONDITIONS

Tourism is an integral part of Slovak economy. As current market conditions are continuously evolving, tourism had to undergo many changes. Many economical areas are currently under the huge influence of ICT sector and tourism is no exception. Main aim of this paper is to create an integrated theoretical base of the topic Smart Tourism. This paper includes a brief overview of Smart Tourism concept, complex definition of Smart Tourism and categorization of smart technology tools used in tourism. The last chapter is dedicated to Smart Tourism concept use in Bratislava, Slovakia. The paper may stand as a basis for further Smart Tourism analyses and for practical implementation this concept into praxis of organizations operating in tourism sector worldwide.