STRATEGI KOMUNKASI PEMASARAN GIVENCY MAKE UP ACADEMY DALAM MEMPROMOSIKAN JASA KELAS MAKE UP

The purpose of this study explains how the Givency Make Up Academy applies the marketing strategy of communication to consumers. The concepts used in this study are marketing communications and communication strategies. The methods used in this research are qualitative, the research approach is descriptive. The research was done at the givency make up academy. The data-gathering technique on this research is an interview. Interviews are made by three sources that are the owner, the coach1, and thecoach2. The results of this study suggest that Givency Make Up Academy could strengthen marketing strategies and communication applications aimed at helping the givency make up academy. Furthermore, communication strategies made by gma are effective because it performs structured marketing. The impact derived from the marketing communications affected the consumer interest in joining the givency make upacademy.