服务化是制造企业备件服务数字化转型的关键驱动力

U. Dombrowski, Simon Fochler
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引用次数: 4

摘要

制造企业日益增长的服务导向对传统业务领域(如备件服务)提出了新的要求。服务化的发展是数字化转型的驱动力,特别是在售后服务方面。对于客户和客户服务之间的前端流程,数字化转型充当了一种技术工具,使满足客户所要求的新需求成为可能。另一方面,对于客户服务和备件服务之间的后端流程,数字化转型是一个机会,可以根据需求面对服务化带来的内部效率和成本压力。特别是数字化转型技术实施项目的选择,投资成本高,效益透明度模糊,给企业带来巨大挑战。在此背景下,在网络分析的基础上分析了743个用例,以确定目标值、过程特征和所使用的技术之间可能的因果链。在此基础上,导出了目标图形概要,可以帮助备件服务中的制造公司选择和实施满足其个人目标的技术,以应对服务化的挑战。
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Servitization as a key driver for Digital Transformation of manufacturing companies’ Spare Parts Service
The increasing service orientation of manufacturing companies places new requirements on traditional business areas such as the Spare Parts Service. The development of Servitization is a driver of Digital Transformation, especially in the After Sales Service. For the front-end processes between customer and customer service, the Digital Transformation acts as a technological vehicle that makes it possible to satisfy the new requirements demanded by the customer. For the back-end processes between Customer Service and Spare Parts Service, on the other hand, the Digital Transformation is an opportunity to face the internal efficiency and cost pressure resulting from Servitization in line with requirements. Especially the selection of implementation projects of the technologies of Digital Transformation with regard to high investment costs as well as a vague benefit transparency face companies with huge challenges. Against this background, 743 use cases are analyzed on the basis of a network analysis in order to identify possible causal chains between target values, process characteristics and technologies used. On this basis, target figure profiles are derived that can help manufacturing companies in the Spare Parts Service to select and implement technologies that meet their individual goals in order to meet the challenges of Servitization.
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