Blended Learning Design of Marketing Course at Applied Technology University

With the help of the Blended Learning theory and the current teaching of applied technology university, Blended Learning model of marketing course is designed. First of all, the author got in-depth knowledge of the relevant theories of Blended Learning and the teaching status of applied technology universities through the literature and observation method. The author looked into the students' attitude towards new teaching model and through the questionnaire survey and set the stage for Blended Learning. The Blended Learning model was designed by taking the teaching environment, resources, process, evaluation and so on into consideration. Finally, the designed teaching model is put into teaching practice. It is concluded that Blended Learning motivates students and help students get practical skills by the means of data analysis and questionnaire survey. Multiple evaluation methods can evaluate students' learning results in all aspects.