The impact of strategic agility in enhancing the dimensions of competitive advantage at Qassim University: A field study

The study aimed to identify the impact of strategic agility in enhancing the dimensions of competitive advantage at Qas - sim University; By identifying the level of strategic agility and the level of competitive advantage, and to achieve this, the study adopted the descriptive approach, and the “questionnaire” was developed as a tool for data collection and applied to a stratified random sample consisting of (217) faculty members at Qassim University, and the study concluded that the level of agility for a strategy at the University of Al-Qassim came with a “medium” rating, and the “resource develop - ment” dimension came in the first place with a “high” rating, while the “collective commitment” dimension came in the second place with a “medium” rating, and the “strategic sensitivity” dimension came in the third rank with a “medium” rating. The study also found that the level of competitive advantage at Qassim University came with a rating of “medium”, and it came first in the dimension of “efficiency” with a rating of “high”, followed by the dimension of “quality” with a rating of “medium” and then the dimension of “response” with a rating of “medium” as well, while The dimension of “creativity” came last with a “medium” rating. The study revealed a statistically significant effect of strategic agility in enhancing the dimensions of competitive advantage; The effect of strategic agility came in the dimension of “creativity” with a coefficient of determination of (R 2 =0.64), and the effect of strategic agility came in the dimension of “response” with a coefficient of determination (R 2 =0.518), and the effect of strategic agility came in the dimension of “efficiency” with a coefficient of determination (R 2 =0.52), while the least effect of strategic agility came in the dimension of “quality” with a determination coefficient (R 2 =0.41), and the study recommended the necessity of adopting the approach of strategic agility at the university, developing the organizational structure and investing modern and advanced technology in order to achieve flexibility and speed in the transfer of information and take decisions, activating the “Strategic Planning” unit, supporting the participation of faculty members in drawing directions and making strategic decisions, and developing a culture of creativity and innovation as part of the university’s organizational culture.