ANALYSIS OF DEBTORS' PERCEPTIONS OF DIGITAL TRANSFORMATION USING ELECTRONIC MONEY IN ULTRA MICRO FINANCING

Ultra-Micro Financing is government policy to support micro business development. The process of fund distribution is done traditionally with cash. Since 2021, a limited trial of fund distribution applying electronic money has been carried out for three distributors. The purpose of the study is to analyze the debtor's perception of the digital transformation using electronic money in Ultra Micro Financing. Primary is data collected by a survey using questionnaire containing questions regarding the use of electronic money, the distribution of the questionnaire was carried out during January – March 2022, and the respondents were 74 Ultra Micro Financing debtors. Tools of analysis id descriptive analysis. The result shows that the debtor's perception of the distribution of Ultra Micro Financing using electronic money is very beneficial. However, the mass use of electronic money needs to consider the debtors’ condition because the adaptability of the use of technology is quite low and requires assistance in its implementation. This research offers a new perspective on the use of electronic money in financing process. The research is limited to the debtors’ perception using electronic money in Ultra Micro Financing. Future research is needed to encourage micro business development through marketplace to promote the products.