大众文化话语中的语言意识形态

A. Moody
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引用次数: 9

摘要

尽管有许多不同的方式来定义“流行文化”,穆迪(2010)指出,有三个特征似乎是大多数定义的共同之处:流行文化通常与大众媒体(尤其是“免费”媒体,如广播或电视)有关;流行文化本质上是以消费者为导向的,经常鼓励消费者成为表演者、产品或流派的“粉丝”;流行文化——就像大多数消费文化的表现形式一样——越来越具有全球化的特征。流行文化的这些特点都使它成为探索语言意识形态的理想场所
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Language Ideology in the Discourse of Popular Culture
Although there are a number of different ways to defi ne “popular culture,” Moody (2010) notes that there are three characteristics that appear to be common to most defi nitions: popular culture is usually associated with mass media (and especially “free” media like radio or television); popular culture is consumer-oriented in nature and frequently encourages consumers to become “fans” of performers, products, or genres; and popular culture—like most expressions of consumer culture—is increasingly characterized by globalization. Each of these characteristics of pop culture makes it an ideal place to explore language ideolo
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