专利许可下分销商再制造两期闭环供应链的差异化定价策略

Yan Chun-miao, Dai Geng-xin, S. Hao
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引用次数: 2

摘要

在专利完全市场中,经销商在进行再制造之前,必须获得OEM的授权。考虑“专利壁垒”,研究了两期闭环供应链中新产品和再制造产品的差异化定价策略。在去中心化决策的情况下,作为Stackelberg博弈的领导者,OEM拥有影响分销商决策的渠道权力。与以往文献不同的是,本文设置不等式约束将两个周期动态连接起来,并采用逆向归纳法求解模型。通过比较无再制造和再制造情况下的最优定价策略和利润分配,得出专利许可机制不仅可以改变OEM在再制造行业中的被动地位,而且可以提高CLSC中所有链成员的利润。
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Differentiated pricing strategies in a two-period closed-loop supply chain with distributor remanufacturing under patent licensing
In the patent perfect market, the distributors should get original equipment manufacturers (OEM)' authorization before they engage in remanufacturing. With the consideration of “patent barrier”, this paper investigates the differentiated pricing strategies for new and remanufactured products in a twoperiod closed-loop supply chain. In the case of decentralized decisions, as the leader of Stackelberg game, the OEM has the channel power to influence the distributor's decisions. Different from the previous literature, an inequality constraint is set to connect the two periods dynamically and the backward induction method is utilized to solve the model. By comparing the optimal pricing strategies and profit allocations of remanufacturing with no remanufacturing case, we draw the conclusions that the patent licensing mechanism can not only change the OEM's passive position in remanufacturing industry but also improve the profits of all the chain members in CLSC.
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