在优惠券回收环境下管理新产品、再制造产品和升级产品

Xian Li, Ji-hong Zhang, Xiao-song Ding, Xiaodong Yang
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引用次数: 0

摘要

考虑优惠券回收环境下的两期生产和定价模型,在该模型下,垄断制造商能够在市场上同时生产和销售新产品、再制造产品和升级产品。为了吸引消费者回收使用过的产品,促进升级产品的销售,制造商在回收过程中提供优惠券。我们关注不同种类产品之间的竞争,分析制造商的最优生产和定价策略以及优惠券对它们的影响。
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Managing new, remanufactured and upgraded products under a coupon recycling environment
We consider a two-period production and pricing model under a coupon recycling environment, in which a monopolistic manufacturer is able to produce and sell new, remanufactured and upgraded products simultaneously in the market. To attract consumers to return used products and promote the sale of upgraded products, the manufacturer offers coupons in the recycling process. We focus on the competition between different kinds of products and analyze the manufacturer's optimal production and pricing strategies as well as the effect of coupons on them.
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