TOURISM AS A DRIVER OF SOCIO-ECONOMIC AND SOCIO-CULTURAL DEVELOPMENT OF THE COUNTRY

The relevance of the studied area is due to the need for special attention of state authorities and local governments to the development of tourism, since with an effective process of managing the development of this area in a certain area, the latter can receive a significant positive socio-economic effect. The aim of the article is to study the significance of tourism development for socio-economic systems. The article defines mutually influencing factors on the development of tourism and the country; macroeconomic indicators of tourism activities of the top 5 countries of the world for 2015 and 2017 are given, according to the latest data from experts from the World Economic Forum; the final part offers recommendations aimed at increasing the volume of tourist services. The methodological basis of the study is presented by the methods of scientific generalization, comparative analysis, complex, systemic and situational approaches. The use of UN and UNWTO statistical standards makes it possible to conduct more complete and comparable statistical studies, and also to make statistical forecasts for the development of tourism as an integral and important part of the economy of any region. The rating will become tourism on the international level in different countries on the basis of the System of National Rakhunkiv (SNR), the rating of the country in terms of competitiveness will be more expensive All-World Tourism Organization (UNWTO), as the world's largest international organization for tourism, which has the status of a specialized establishment of the UN. UNWTO (United Nations WorldTourism Organization) is engaged in the development of international and globally accessible tourism. Within the framework of the economy of various regions of the world in modern conditions, tourism plays an increasingly important role. However, not all regions are able to ensure the long-term sustainable development of tourism on their territory. One of the main causes of problems in the development of regional tourism is the imperfection of the regional tourism management system. This article discusses the main issues related to the impact of tourism on the regional economy, and also proposes a number of measures to reform the management of tourism activities at the regional level.