网上银行的消费者满意度

Dr. Burri Umashankar
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引用次数: 0

摘要

今天的世界是一个越来越多的在线服务的世界。其中增长迅速的一部分是网上银行。客户满意度是世界上任何组织持续生存的必要条件。电子银行采用多种平台,如网上银行、自动柜员机服务和流动电话银行,向客户提供银行产品。这项研究旨在确定消费者中最受欢迎的电子银行服务。消费者服务是银行业务的重要组成部分,研究亦关注消费者使用网上银行服务的满意度。
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Consumer satisfaction in E-Banking
Today’s world is one with increasing online access to services. One part of this which is growing rapidly is online banking. Customer satisfaction is imperative for the incessant survival of any organization around the world. Electronic Banking incorporates a variety of platforms such as internet banking, automated teller services and mobile phone banking to deliver banking products to the customer. The study aimed to identify most popular electronic banking services among consumers. Consumer service being an integral part of banking, the study also focused on the satisfaction of consumers utilising E-Banking services.
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