The Measurement Model of Business Entity Performance with Balanced Scorecard Approach

Performance is essential to provide confidence to the management that the objectives set by the entity have been achieved. This study provides an overview measurement model of the business entity's performance. First, it uses a balanced scorecard approach. Then, this study uses a qualitative method with a descriptive approach. The data was obtained from a literature study from the google Scholar database. This study found that the balanced scorecard approach can be used to measure the performance of business entities. Business entity performance measurement includes four dimensions: financial, customer, internal business process, and growth and learning.