A survey on emergent usability attributes to enhance the usefulness of websites and mobile applications

The usability of e-commerce websites and m-commerce applications are considered the growing area of research. The availability of high tech mobile devices and wireless internet has made the speedy growth of m-commerce business. However, e-commerce websites are considered the backbone of the industry because they provide a low-cost solution to exchange services related information. Numerous websites and mobile applications are available for different purposes and success will highly depend upon ease of use and usefulness. The aim of this study is to conduct a review of the emergent usability attributes of mobile applications and websites. This paper also deliberated the usability models, frameworks and platforms. Our research will provide guidelines for constructing future strategies for designing websites and mobile applications with improved usability features.