Influence Customer Meal Experience to Behavior Intention in Hotel Restaurant

. A good impression on the meal experience at a hotel restaurant is expected to affect customer satisfaction, give the hotel a good image, and encourage consumers to make repeat purchases at the hotel restaurant. This study aimed to determine the influence of customer meal experience on behavioral intention in the restaurant hotel in Jakarta. This study uses an explanatory approach involved which 100 respondents. Meal experience was measured using the FAMM Scale with three dimensions (product, room, atmosphere) and behavior intention measure with three dimensions (Loyalty to Company, Propensity to Switch, and Willingness to Pay More). Furthermore, the data were analyzed using descriptive analysis and inferential. The results showed that Customer meal experiences with Behavior intention have a strong relationship. The correlation coefficient value shows a positive value. It means that if the customer meal experience is getting better, behavior intention will also increase. The customer eating experience influenced behavioral intention by 29.6%.