新冠肺炎疫情对常规航空公司业务模式的影响

Marko Chovanculiak, Matúš Materna
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摘要

本文分析了新冠肺炎疫情下航空运输商业模式的变化特征。这些特点因不同的航空运输载体而不同。在杂交过程中,可以更快地观察到商业模式特征的变化。关于商业模式的杂交,我们认为对于单个类型的运营商来说,这是一种相当自然的活动,是由于增加利润、降低成本的需要,或者仅仅是为了成功进入不同的市场。由于大流行,商业模式发生了特征变化,这是由于适应当前形势的需要而引发的强制性变化。介绍了各航空运输承运人经营模式的特点,随后分析了它们的变化。这些变化是由于需要适应或完全改变其在大流行期间的行为而引起的。本文的分析部分提供了易于理解的航空运输承运人行为的结果。为了留住客户,我们可以观察到运营商有能力和愿意承担什么。本文最终介绍了强制性的变化,航空运输承运人必须加入,以拯救企业免于破产,以及如何可能适应他们提供的服务在未来。
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The impact of the COVID-19 pandemic on the business models of regular air carriers
This paper analyzes the changing characteristics of air transportation business models due to the COVID-19 pandemic. These characterics differ with each kind of the air transport carrier. It was possible to observe the changes of the business models characteristics even sooner, during the hybridization. As regards the business models hybridization, it's given that with individual type of carriers it's rather natural activity, resulting from the need of increasing profits, reducting costs or simply the effort to successfully enter the different market. With the business model characteristic changes due to the pandemics it's rather about the forced changes triggered by the need to adapt to the current situation. Each air transport carrier bussiness model characteristics are introduced, followed up by the analysis of their changes. These changes were or are induced by the need to adapt or to completely change their behavior in the pandemic affected time. The analytical part of the paper provides easily understandable results of the air transport carrier’s behavior. It is possible to observe what the carriers are capable and willing to undertake in order to keep the customer. This paper ultimately introduces the forced changes, the air transport carriers had to accede in order to save the business from bankruptcy as well as how it would be possible to adapt their provided services in future.
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