Information Technology Systems in Supporting Outbound Logistics: Study of Low-End Ice Cream Distribution Business in Indonesia

Ice cream might not be the most favorable snacks for the general public in Indonesia, however the past five years has shown otherwise. This occurrence has encouraged one of the biggest ice cream manufacturing in the country to formulate and implement the new business model for the low-end market – stressing on the efficient and effective outbound logistics of goods. The existence of information systems as well as information technology (IT) systems, are undeniably significant to support the business processes and the actors involved. This research is an implementation of case study and design-based, in which business process modeling is formulated to reach a better understanding of the business processes as well as the actors and IT systems involved. The result shows that every actor has their own specialized IT system to support their activities. Intensive data communication between the systems, in the same time is limited to certain extent, are found to be the important key for the overall business process to be executed efficiently.