The Limits of Peace Journalism: Media Reportage of Kenya’s 2017 General Elections

In 2008, Kenya hovered on the brink of a war arising from the political violence that followed the general elections. In reportage akin to that of the infamous Rwandan genocide of 1994, the Kenyan media pitched the country’s different ethnoreligious groups against each other. The result was a wanton loss of lives and property, as well as a highly volatile socio-political climate. By 2013 when the country was about to conduct another general election, apprehension ran high amongst the populace. However, in what seemed like a sharp deviation from what had happened in 2008, media reportage of the election was more conflict-sensitive. Although there were pockets of irregularities, the 2013 election recorded less violence and the media was lauded as a key reason for that. In the 2017 election, the media was once again at the centre of public discourse, this time accused of sacrificing democracy in the cause of peace. Public observers accused the media of downplaying and/ or underreporting irregularities and outright election rigging for fear of a possible outbreak of violence. The argument by many journalists and media practitioners was that the media practised peace journalism. By analysing selected articles from Kenya’s mainstream media, this article examines peace journalism in its many complexities and contextual dynamics, in order to clarify the thin line between peace journalism and advocacy.