Main tendencies and trends of TV viewing among the Belarusian audience

The presented article is devoted to the analysis of the practice of implementing the project of national media measurement of television in the Republic of Belarus. The paper discusses in detail the methodological approach to organising media measurements of audiovisual media, analyses the results of measuring the television rating through passive measurement in the summer of 2021. Based on the audience data obtained from the peoplemetric panel, the content of the main trends and trends in television viewing by the national television audience is revealed. The object of the research search is TV viewers – respondents recruited into the panel who watch TV. Recruitment to the panel is carried out on the basis of data from the baseline survey, which was conducted in June – December 2020 to identify the structure of the TV audience.