Chinese Aesthetics in Film and Television: A Case Study of Zhang Yimou and Jia Zhangke's Movies

Chinese films have undergone six generations of changes, and many popular works have made Chinese films go abroad and go global. In particular, the fifth generation of directors who shouldered the banner of China's contemporary film and the "new generation" of the sixth generation of directors in the film art reached the peak and made great contributions to the development of Chinese film. Due to the different circumstances of the times, the film aesthetics of the fifth and sixth generation directors in the works of art are very different. This article takes the fifth-generation director Zhang Yimou and the sixth-generation director Jia Zhangke as an example, combining the characteristics of the times, discussing the differences between the two directors in the narrative style, artistic image and film theme, analyzing the film and television aesthetics of the two directors, and expecting the future. The development and trend of China's film and television industry will give certain enlightenment.