EUPHEMISMS IN MODERN POLITICAL DISCOURSE (BASED ON MATERIALS FROM GERMAN MAGAZINES)

The article describes the use of euphemisms in political discourse on the material of modern German magazines. It is also noticeable the views of scientists on the definition of the term "political discourse" and "euphemism" for kraphemis ichnyami. After that, an analysis of the use of euphemisms in political speech in modern German ZMK was carried out. On the basis of this analysis, according to our observation, the main functions of the EMG were identified. The main themes of political euphemisms and the actual semantic processes of euphemism formation were also highlighted. The relevance of this lesson is obvious, especially for one person. This discourse is an integral part of political processes interwoven in society. The analysis of such political texts gives a better understanding of what politics brings to society's information, which language is loaded in order to hide information or manipulate the population. We foresee the prospect of scientific research in the further structural analysis of the formation of euphemisms.