IMPLEMENTASI DATA MINING UNTUK MEMPREDIKSI PEMESANAN DRIVER GO-JEK ONLINE DENGAN MENGGUNAKAN METODE NAIVE BAYES (STUDI KASUS: PT. GO-JEK INDONESIA)

PT. Go-Jek Indonesia is a service company. Go-jek online is a technology-based motorcycle taxi service that leads the transportation industry revolution. Predictions on ordering go-jek drivers using data mining algorithms are used to solve problems faced by the company PT. Go-Jek Indonesia to predict the level of ordering of online go-to drivers. In determining the crowded and lonely time. The proposed method is Naive Bayes. Naive Bayes algorithm aims to classify data in certain classes. The purpose of this study is to look at the prediction patterns of each of the attributes contained in the data set by using the naive algorithm and testing the training data on testing data to see whether the data pattern is good or not. what will be predicted is to collect the data of the previous driver ordering, which is based on the day, time for one month. The Naive Bayes algorithm is used to predict the ordering of online go-to-go drivers that will be experienced every day by seeing each order such as morning, afternoon and evening. The results of this study are to make it easier for the company to analyze the data of each go-jek driver booking in taking policies to ensure that both drivers and consumers or customers.Keywords: Go-jek Driver, Data Mining, Naive Bayes