NATIONAL CULTURAL IDENTITY IN INTERCULTURAL COMMUNICATION

The global cultural communication and fusion is the inevitable historical devel-opment. Lots scholars devote themselves to the guiding ideology and the operating meth-ods for intercultural communication in decades. We must promote our traditional cultural to move and spread rapidly by strengthening our national cultural identity, upholding our national cultural confidence, and participating in international communication with open minds actively. The Chinese culture will shine in the international arena with more chanc-es in showing in the world.