基于模糊数直觉模糊信息的新能源汽车融资租赁营销推广模式选择模型

Wen-Qi Luo
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摘要

本文研究了基于模糊数直觉模糊信息的新能源汽车融资租赁营销推广模式选择的多属性决策问题。首先介绍了模糊数直觉模糊集上的一些运算。为了确定属性权值,建立了基于信息熵的属性权值确定模型。我们利用模糊数直觉模糊Hamacher加权几何算子(FNIFHWG)对每个方案对应的模糊数直觉模糊信息进行聚合,然后根据得分函数和准确率函数对方案进行排序,选出最理想的方案。最后,通过模糊数直觉模糊信息对新能源汽车融资租赁的营销推广方式进行选择,验证了所提方法的有效性。
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Models for selecting the marketing promotional modes of new energy vehicles financial leasing with fuzzy number intuitionistic fuzzy information
In this paper, we study on the multiple attribute decision making problems for selecting the marketing promotional modes of new energy vehicles financial leasing with the fuzzy number intuitionistic fuzzy information. We first introduce some operations on the fuzzy number intuitionistic fuzzy sets. To determine the attribute weights, a model based on the information entropy, by which the attribute weights can be determined, is established. We utilize the fuzzy number intuitionistic fuzzy Hamacher weighted geometric (FNIFHWG) operator to aggregate the fuzzy number intuitionistic fuzzy information corresponding to each alternative, and then rank the alternatives and select the most desirable one(s) according to the score function and accuracy function. Finally, to show the effectiveness of the proposed method, we give an example to select the marketing promotional modes of new energy vehicles financial leasing with the fuzzy number intuitionistic fuzzy information.
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