{"title":"新冠肺炎时代发展中国家数字化转型的决定因素、障碍和战略","authors":"K. Ofosu-Ampong","doi":"10.33847/2686-8296.3.2_5","DOIUrl":null,"url":null,"abstract":"The purpose of this paper is to examine the determinants and strategies of digital transformation adoption (DTA) in a developing country context through the lens of price value, hedonic motivation, inherent innovativeness and technology readiness. The study also investigates the impact of COVID-19 on banks in Ghana from the managers' perspectives and provide possible solutions for banks' successful transitioning and uptake of digital transformation in a post COVID-19 era. The study was carried out using a mixed-method approach from banks in Ghana. The findings of the study revealed that customers' technology acceptance and adoption of innovation is fraught with challenges. At the same time, employees/banks struggled to adjust to new technologies during the COVID-19 pandemic. Further, the findings indicate that price value, inherent innovativeness and technology readiness were the significant factors in DTA. Conversely, hedonic motivation was an insignificant factor in a developing country context. The paper concludes with a conceptual model for emergency digital transformation to respond to future pandemics.","PeriodicalId":235278,"journal":{"name":"Journal of Digital Science","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":"{\"title\":\"Determinants, Barriers and Strategies of Digital Transformation Adoption in a Developing Country Covid-19 era\",\"authors\":\"K. Ofosu-Ampong\",\"doi\":\"10.33847/2686-8296.3.2_5\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this paper is to examine the determinants and strategies of digital transformation adoption (DTA) in a developing country context through the lens of price value, hedonic motivation, inherent innovativeness and technology readiness. The study also investigates the impact of COVID-19 on banks in Ghana from the managers' perspectives and provide possible solutions for banks' successful transitioning and uptake of digital transformation in a post COVID-19 era. The study was carried out using a mixed-method approach from banks in Ghana. The findings of the study revealed that customers' technology acceptance and adoption of innovation is fraught with challenges. At the same time, employees/banks struggled to adjust to new technologies during the COVID-19 pandemic. Further, the findings indicate that price value, inherent innovativeness and technology readiness were the significant factors in DTA. Conversely, hedonic motivation was an insignificant factor in a developing country context. The paper concludes with a conceptual model for emergency digital transformation to respond to future pandemics.\",\"PeriodicalId\":235278,\"journal\":{\"name\":\"Journal of Digital Science\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-12-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"6\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Digital Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33847/2686-8296.3.2_5\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Digital Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33847/2686-8296.3.2_5","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Determinants, Barriers and Strategies of Digital Transformation Adoption in a Developing Country Covid-19 era
The purpose of this paper is to examine the determinants and strategies of digital transformation adoption (DTA) in a developing country context through the lens of price value, hedonic motivation, inherent innovativeness and technology readiness. The study also investigates the impact of COVID-19 on banks in Ghana from the managers' perspectives and provide possible solutions for banks' successful transitioning and uptake of digital transformation in a post COVID-19 era. The study was carried out using a mixed-method approach from banks in Ghana. The findings of the study revealed that customers' technology acceptance and adoption of innovation is fraught with challenges. At the same time, employees/banks struggled to adjust to new technologies during the COVID-19 pandemic. Further, the findings indicate that price value, inherent innovativeness and technology readiness were the significant factors in DTA. Conversely, hedonic motivation was an insignificant factor in a developing country context. The paper concludes with a conceptual model for emergency digital transformation to respond to future pandemics.