Analysis on the Development Mode of Sports Leisure Town Based on the Development Characteristics of the Times

China has entered a new era, the industrial structure has undergone extensive adjustment and layout, and the people's lifestyle has undergone subversive changes. The construction of characteristic towns is the specific practice of exploring new development models in rural areas, and the construction of sports and leisure towns is the most characteristic development idea in the construction of characteristic towns. This article uses research methods of literature and logical analysis to analyze the opportunities and challenges faced by the development of sports and leisure towns in the development of the era, proposes the sustainable development of sports and leisure towns by digging into the success factors of sports and leisure towns mode.