品牌产品的质量:预期属性与感知现实

P. Durana, J. Kliestikova, M. Kováčová
{"title":"品牌产品的质量:预期属性与感知现实","authors":"P. Durana, J. Kliestikova, M. Kováčová","doi":"10.2478/jec-2019-0011","DOIUrl":null,"url":null,"abstract":"Abstract Research purpose. The quality means a core attribute of the product. Based on empirical assessment of the consumer, it is ascertained if the products are of high quality. However, there may be considerable counterarguments against this assessment, because quality is a subjective characteristic. For this reason, a paradoxical situation arises – the same product that we consider to be a quality product someone else may regard as insufficient quality. What is considered standard quality level in some cases may be the assumed to have achieved world-class quality. This way the definition of quality product is very difficult. Brand is one of possible ways to differentiate products from one to another and at the same time it is one of possible ways to simplify consumer choices of choosing the best product. The brand can be the label for many consumers synonymous with quality. In this paper, the existence of difference between expected and delivered quality of brand products is analysed. Design / Methodology / Approach. The survey of detection of the sources of the value of the brand was realized in 2018 in Slovak conditions. This primary source provided the base assessment of quality of branded sport clothes, cars, banks, cola drinks and brand products in general. Using factor analysis, supported by Cronbach’s alpha, verified by Kaiser-Meyer-Olkin measure and Bartlett's test of sphericity, comprehensive factors that enable comparison of expected attributes and perceived reality were constructed. The extraction method of factor analysis was principal component analysis, the rotation method was Varimax with Kaiser normalization. Then the factors were analysed by chi-square test and correspondence analysis. Findings. The objective of this article was to detect the existence of differences between the expected and perceived quality of brand products in Slovak conditions. Comprehensive factors were constructed that contain information about quality of branded clothes, cars, banks, cola drinks and brand products in general. The dependence of expectations and reality was indicted and paper resolved the relations between individual categories of factors. Originality / Value / Practical implications. The original survey of attitudes of Slovak consumer was made. The information about of notable sample was analysed, and this empirical study pointed out the real quality of brand products.","PeriodicalId":431224,"journal":{"name":"Economics and Culture","volume":"32 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"The Quality of Brand Products: Expected Attributes vs. Perceived Reality\",\"authors\":\"P. Durana, J. Kliestikova, M. Kováčová\",\"doi\":\"10.2478/jec-2019-0011\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract Research purpose. The quality means a core attribute of the product. Based on empirical assessment of the consumer, it is ascertained if the products are of high quality. However, there may be considerable counterarguments against this assessment, because quality is a subjective characteristic. For this reason, a paradoxical situation arises – the same product that we consider to be a quality product someone else may regard as insufficient quality. What is considered standard quality level in some cases may be the assumed to have achieved world-class quality. This way the definition of quality product is very difficult. Brand is one of possible ways to differentiate products from one to another and at the same time it is one of possible ways to simplify consumer choices of choosing the best product. The brand can be the label for many consumers synonymous with quality. In this paper, the existence of difference between expected and delivered quality of brand products is analysed. Design / Methodology / Approach. The survey of detection of the sources of the value of the brand was realized in 2018 in Slovak conditions. This primary source provided the base assessment of quality of branded sport clothes, cars, banks, cola drinks and brand products in general. Using factor analysis, supported by Cronbach’s alpha, verified by Kaiser-Meyer-Olkin measure and Bartlett's test of sphericity, comprehensive factors that enable comparison of expected attributes and perceived reality were constructed. The extraction method of factor analysis was principal component analysis, the rotation method was Varimax with Kaiser normalization. Then the factors were analysed by chi-square test and correspondence analysis. Findings. The objective of this article was to detect the existence of differences between the expected and perceived quality of brand products in Slovak conditions. Comprehensive factors were constructed that contain information about quality of branded clothes, cars, banks, cola drinks and brand products in general. The dependence of expectations and reality was indicted and paper resolved the relations between individual categories of factors. Originality / Value / Practical implications. The original survey of attitudes of Slovak consumer was made. The information about of notable sample was analysed, and this empirical study pointed out the real quality of brand products.\",\"PeriodicalId\":431224,\"journal\":{\"name\":\"Economics and Culture\",\"volume\":\"32 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Economics and Culture\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2478/jec-2019-0011\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Economics and Culture","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2478/jec-2019-0011","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4

摘要

研究目的。质量是产品的核心属性。根据消费者的经验评价,确定产品的质量是否高。然而,由于质量是一种主观特征,可能会有相当多的反对意见。由于这个原因,出现了一个矛盾的情况-我们认为是优质产品的同一产品,其他人可能认为质量不足。在某些情况下,被认为是标准质量水平的东西可能被认为已经达到了世界级的质量。这样就很难定义优质产品了。品牌是区分产品的一种可能的方法,同时也是简化消费者选择最佳产品的一种可能的方法。对许多消费者来说,品牌是质量的代名词。本文分析了品牌产品预期质量与交付质量之间存在的差异。设计/方法论/方法。2018年在斯洛伐克条件下实现了品牌价值来源检测调查。这一主要来源为品牌运动服装、汽车、银行、可乐饮料和品牌产品的总体质量提供了基础评估。采用因子分析,以Cronbach’s alpha为支持,以Kaiser-Meyer-Olkin测度和Bartlett球性检验为验证,构建了能够比较期望属性和感知现实的综合因子。因子分析提取方法采用主成分分析法,旋转方法采用Kaiser归一化的Varimax法。采用卡方检验和对应分析对影响因素进行分析。发现。本文的目的是检测斯洛伐克条件下品牌产品的预期和感知质量之间存在的差异。构建了综合因素,包括品牌服装、汽车、银行、可乐饮料和品牌产品的质量信息。论述了期望与现实的依赖关系,解决了各因素类别之间的关系。原创性/价值/实际意义。对斯洛伐克消费者的态度进行了首次调查。对显著样本的信息进行了分析,实证研究指出了品牌产品的真实质量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
The Quality of Brand Products: Expected Attributes vs. Perceived Reality
Abstract Research purpose. The quality means a core attribute of the product. Based on empirical assessment of the consumer, it is ascertained if the products are of high quality. However, there may be considerable counterarguments against this assessment, because quality is a subjective characteristic. For this reason, a paradoxical situation arises – the same product that we consider to be a quality product someone else may regard as insufficient quality. What is considered standard quality level in some cases may be the assumed to have achieved world-class quality. This way the definition of quality product is very difficult. Brand is one of possible ways to differentiate products from one to another and at the same time it is one of possible ways to simplify consumer choices of choosing the best product. The brand can be the label for many consumers synonymous with quality. In this paper, the existence of difference between expected and delivered quality of brand products is analysed. Design / Methodology / Approach. The survey of detection of the sources of the value of the brand was realized in 2018 in Slovak conditions. This primary source provided the base assessment of quality of branded sport clothes, cars, banks, cola drinks and brand products in general. Using factor analysis, supported by Cronbach’s alpha, verified by Kaiser-Meyer-Olkin measure and Bartlett's test of sphericity, comprehensive factors that enable comparison of expected attributes and perceived reality were constructed. The extraction method of factor analysis was principal component analysis, the rotation method was Varimax with Kaiser normalization. Then the factors were analysed by chi-square test and correspondence analysis. Findings. The objective of this article was to detect the existence of differences between the expected and perceived quality of brand products in Slovak conditions. Comprehensive factors were constructed that contain information about quality of branded clothes, cars, banks, cola drinks and brand products in general. The dependence of expectations and reality was indicted and paper resolved the relations between individual categories of factors. Originality / Value / Practical implications. The original survey of attitudes of Slovak consumer was made. The information about of notable sample was analysed, and this empirical study pointed out the real quality of brand products.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
Bankruptcy Prediction Model Development and its Implications on Financial Performance in Slovakia Investigation of CSR Activities Connected to Covid-19 in Czech and Slovak Businesses Is the Concept of Industry 4.0 Still Interesting for Scientists due to the Emergence of Industry 5.0? Bibliometric Analysis The Place as a Brand. Theory and Practise of the Place Branding The Impact of Influencer Marketing on the Decision-Making Process of Generation Z
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1