Exploring the Implications of Social Media and Web 2.0 on Democracy: A Comprehensive Analysis

This article analyzes the profound impact of Web 2.0 technologies and social media platforms on democratic processes. By exploring the effects of new internet communication methods, it delves into the ongoing debates surrounding their implications. The role of social media in political communication is critically examined, shedding light on the key principles and debates shaping this domain. Additionally, the article explores the redefinition of policies towards personalized politics in response to the transformative power of social media. Furthermore, the article investigates the potential influences of social media on political participation, unveiling a multifaceted landscape. It addresses the intricate relationship between social media and political communication, delves into the quality of discourse facilitated by these platforms, and explores the impact on political activism. Moreover, it examines the emergence of political consumerism and its interplay with social media, along with the effects on elected representatives and the representation they provide. Lastly, it explores the implications of social media on public opinion and political actions. By providing a comprehensive summary of diverse perspectives on the role of social media, this article contributes to the broader understanding of its intricate relationship with democracy. It concludes by emphasizing the importance of comprehending the complex dynamics between technology, politics, and society in the context of Web 2.0 and social media. Recognizing the threats and promises posed by these platforms is crucial for effectively navigating the democratic challenges and opportunities of the digital age.   Received: 05 May 2022 / Accepted: 10 June 2023 / Published: 23 July 2023