Comparing internal UXD business models

Experts in the field of HCI have spoken at length about how to increase the strategic influence of User Experience Design (UXD) teams in industry [3]. Some have offered courses in HCI management [1]. Others have presented recommendations on how to prove a return on investment for usability-related activities [2]. This SIG is an extension of the CHI experience report.The Internal Consultancy Model for Strategic UXD Relevance,. [5] and explores four common UXD organizational models. In this SIG, we will develop a SWOT analysis (analyzing Strengths, Weaknesses, Opportunities, and Threats) of each model. The SIG will facilitate a systematic exploration by attendees whose organizations follow, or are considering, one or more of these models. It will result in a broader understanding for managers of UXD teams on how they can optimally structure their internal UXD functions, given their unique corporate environments and cultures.