Subtle Mechanisms of Postmodern Discours: Return to F. Jameson

DOI 10.18522/2072-0181-2015-7-15 The article describes the situation of postmodern as a multifaceted phenomenon, connected with appearance of new type of social life and new economic way, which is named modernization, postindustrial, informative society. Such situation envelopes the whole culture, including knowledge and education, opening up questions of problematization the learning and keeping of cultural traditions. The author believes that he aesthetics of postmodern does not present a private style. It is a cultural mechanism, which considers the appearance in our culture the new formal peculiarities. The reconstruction of F. Jameson’s permits the author to display that the difference between modern and postmodern may be considered only in context of dominative cultural logic as superlative norm. The problem of transformation the postmodern in paradigm of social development is investigated here. In this case the more productive is the theory of origin the postmodern from objective tendencies social economical development the late capitalism. As a result we can see the forming of mass culture. This idea belongs to American researcher F.Jameson. On the theory of late capitalism is threaded the concept of performance practices. Society is transforming in a sort of performance, where we can see actors and spectators, who have accepted the rules of play.