Visual usability design for mobile application based on user personality

Currently visual usability for mobile applications is a must, whilst more demand for personalized the design both aesthetic and personal preference dynamically. It was designed to ease people with high mobility. When designing user interface, designers focus on visual usability, user needs, and user preferences. Each user has different preferences about interface designs because of their personality. In this paper, we proposed a visual usability design for mobile application based on user personality. Our approach was based on psychological aspects that enabled to perform personal preference appointing to specific visual usability of preferred experiences. The objectives of this paper are to identify and formulate rules for interface design in mobile application based on user personality. Kansei engineering is a method to get user needs and user preferences based on his or her senses and cognition. Association rule mining and bond measure is a method for finding a relationship between user preferences and user personality.