Jacob Irwanto Susilo, Rendy Iswanto
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摘要

营销策略正通过数字营销进入数字时代。录像是企业使用的一种常见的数字营销形式。然而,挑战在于由于成本的限制,公众对视频营销的利用不足。作为回应,Parvis Production已经出现,以解决中小微企业面临的问题。Parvis Production是一个专注于针对中小微市场创作商业视频的视频品牌。使用的主要推广平台是Instagram,利用feed和reel作为内容格式。研究的定性数据收集包括采访三位视频摄影、设计和品牌领域的专家用户,以及三位在促销活动中广泛使用视频的极端用户。定量数据收集是通过一份在线问卷进行的,由100名符合特定标准的个人完成。二手数据是从文献和学术研究中获得的,以支持第一手数据并提供理论基础。
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Penggunaan Media Sosial Instagram sebagai Media Promosi untuk Menaikkan Brand Awareness Parvis Production
Marketing strategies are entering the digital era through digital marketing. Videography is a common form of digital marketing used by businesses. However, the challenge lies in the underutilization of video marketing by the public due to cost constraints. In response, Parvis Production has emerged to address the issues faced by MSMEs. Parvis Production is a Videography brand that focuses on creating commercial videography targeting the MSME market. The primary promotional platform used is Instagram, utilizing feeds and reels as content formats. Qualitative data collection for research involves interviews with three expert users in the fields of videography, design, and branding, as well as three extreme users who extensively use video in their promotional activities. Quantitative data collection is conducted through an online questionnaire completed by 100 individuals who meet specific criteria. Secondary data is obtained from literature and academic studies to support the primary data and provide a theoretical foundation.
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