EMPIRICAL ANALYSIS OF VALUE-MOTIVATIONAL ORIENTATIONS OF EMPLOYEES OF EDUCATIONAL ORGANIZATIONS UNDER CONDITIONS OF UNCERTAINTY

The presented article is an intermediate result of a study conducted in 2022 in the Udmurt Republic, which was aimed at studying the conditions that affect the value-motivational orientations of employees of educational organizations in conditions of uncertainty. Relevance. Modern conditions, characterized by the complex uncertainty of the political and socio-economic situation, make it obvious that there is a need to develop management issues and the possibility of influencing the value-motivational orientations of citizens, including those involved in the educational process. Difficult situations and complex circumstances affect the choice of life attitudes, which can be transformed under the influence of changes. In this regard, an attempt to determine the bottlenecks of the educational industry in the region for making managerial decisions seems relevant. Goal. To substantiate the influence of socio-economic and political conditions on the transformation of value-motivational orientations of employees of educational organizations of the general education system of the Udmurt Republic in conditions of uncertainty. Methodology. The theoretical and methodological basis of the study was the development of domestic and foreign researchers in the field of studying the value, semantic orientations of a person. A quantitative two-phase survey of employees of educational organizations was carried out. The sample size in the first phase of the study was 5220 people, in the second - 1332 people. The results of the research showed that the value-motivational guidelines of the teaching community of the Udmurt Republic are the regulator of group and individual behavior, and also represent life principles that determine goals, attitudes, quality and implementation of life plans. The attention of state and regional management to personal value-motivational orientations of employees of educational organizations is important and expedient for improving organizational policy. Programs for continuous monitoring of managerial decisions on the industry management, which should be taken on the basis of the results of sociological research, will help to solve many existing problems of educational practices and reduce management industry risks in the region.