Green Investment and Price Decisions under the Blockchain Technology Era

Due to the advancement in network technology, consumer behavior has changed gradually. In face of continually developing technology and the upsurge of environmental awareness, the negative environmental impacts generated from the production process and logistics are gradually being valued. In this research, a mathematical model has been built in consideration for a manufacturer with green investments, an online sales platform with blockchain technology, and consumers with environmental awareness in correlation to a supply chain. From the manufacturer’s perspective, decisions on distribution channels, green investment, and pricing will be explored with illustrations of the influence made on the supply chain.