The moderating effects of eco-oriented organisational culture on the green practice-performance relationship

Drawing on the natural resource-based view (NRBV), this study examines the moderating effects of eco-oriented organisational culture on the relationships between green supply chain management (GSCM) practices and firm performance. The data from 223 firms in the electronics industry are evaluated using moderated hierarchical regression analysis. This study provides insights into the growing field of corporate sustainability. First, firms that encourage employee eco-innovation have achieved better environmental performance from internal environmental management. Second, firms that use green working teams have obtained better environmental performance from GSCM practices such as green purchasing, eco-design, and cooperation with customers. Third, firms that work across functional boundaries have exhibited better economic performance from these GSCM practices. Overall, the results of this study show that firms should clearly establish a strategic vision from an environmental perspective, based on a company-wide collaborative effort.