ACHIEVING SUSTAINABLE BUSINESS PERFORMANCE THROUGH GREEN TRANSFORMATIONAL LEADERSHIP, GREEN INNOVATION & CORPORATE SOCIAL RESPONSIBILITY

There are numerous approaches to sustainability; one of them is the notion of green economy. Society is more aware of business operations' environmental impact since industrial operations contribute to environmental imbalance. Small and medium enterprises (SMEs) act as a catalyst for the development of economy. The current study examines impact of green transformational leadership (GTL), green innovation (GI), and corporate social responsibility (CSR) on sustainable business performance (SBP). Sample size of this study was 500, selected with help of the purposive sampling technique, and 319 responses were saved & used for analysis. Managers of diverse departments were respondents who were linked with small & medium enterprises (SMEs) operating in Punjab, Pakistan. Statistical tools (SPSS-20 & AMOS-21) were utilized for reliability, validity, and hypotheses testing. In light of findings, the study recommends focusing on GTL, GI, and CSR to enhance sustainable business performance & remain competitive in market. Results offer to SMEs managers & policymakers to manage green aspects and CSR practices. It can help managers of SMEs strengthen internal resources to enhance sustainable business performance.