Personal Branding dan Diri Otentik Menurut Sartre

We were discussing about Personal-Branding and self-authenticity by Sartre. Since immemorial time, human have been doing self-branding to the public. It means, human tried to show their skills and goodness they have, even though it is contrary with their-true-self. Self-branding is closely related to the world of work and reputation. A good self-branding will raise their reputation and people’s trust. Nowadays, social media is no longer only be a place for people to connected each other. Social media has become a platform where people can branding their self. Human creates their own images as they want to be seen by the others. By Sartre’s Ethics, he was pointing the importance of being yourself or being an authentic person. In this paper, I used a critical study method based on the perspective of Jean-Paul Sartre’s existenstialism. I find that Sartre’s Ethics to be both a criticism and a view to liberate human so that human can be authentic and be able to regain their freedom as well. I conclude that people nowadays are worries about other people’s judgement, thus drive them to decieve themself through personal-branding. Sartre’s thought will lead human to their liberation and their authenticity.