基于邻居实践经验的语义推理改进电子商务协同推荐

M. I. Martín-Vicente, A. Gil-Solla, M. Cabrer, Y. Blanco-Fernández, Martín López Nores
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引用次数: 2

摘要

电子商务由于其商业利益而成为推荐系统的主要应用领域。这些工具旨在识别每个用户可能喜欢或觉得有用的产品,这可以促进用户的消费。特别是,协作推荐系统依赖于一组志同道合的用户来选择要提供的产品。考虑到驱动此类决策的用户的专业知识可以提高流程的准确性。然而,目前的方法需要额外的数据,而这通常是不可能的,以获得专业知识的措施。在本文中,我们通过利用任何电子商务推荐系统中可用的数据——用户的消费历史,应用语义方法来获得实际专业知识的度量。通过这种方式,我们可以对用户透明地改进推荐结果。
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Improving e-Commerce Collaborative Recommendations by Semantic Inference of Neighbors' Practical Expertise
E-commerce has become a major application domain for recommender systems due to its business interest. These tools aim to identify the products each user may like or find useful, which can boost users' consumption. Particularly, collaborative recommender systems rely on a set of like-minded users to select the products to offer. Taking into account the expertise of the users who drive such decision can increase the accuracy of the process. However, current approaches require extra data, that is not often available, to obtain expertise measures. In this paper, we apply a semantic approach to get a measure of practical expertise by exploiting the data available in any e-commerce recommender system-the consumption histories of the users. This way, we improve recommendation results transparently to the users.
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