苏宁收购家乐福的动因与绩效分析

Ying Gu, Guangxu Wang, Sisi Chen
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引用次数: 0

摘要

在中国零售商业转型的新时代,零售企业纷纷推出线上线下全渠道,发展全品类商业模式,并迈出并购扩张的步伐。本文通过文献研究法、案例研究法、财务指标法、非财务指标法和比较分析法,对苏宁并购家乐福中国的动因和绩效进行研究和分析。通过分析,此次并购提高了苏宁的管理效率,但降低了其盈利能力,增加了其风险,主要原因是传统业务销售的压力,经营渠道的不稳定,以及双方的整合没有达到预期的效果。
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Motivation and Performance Analyses of Suning’s Acquisition of Carrefour
In the new era of China’s retail business transformation, retail enterprises have launched online and offline omni-channels, developed all-category business models, and taken the step toward merger and acquisition expansion. This paper studies and analyzes the motivation and performance of Suning’s merger and acquisition of Carrefour China through literature research, case study, the financial index method, non-financial index method, and comparative analysis method. Based on the analysis, this merger and acquisition has improved Suning’s management efficiency but reduced its profitability and increased its risks, mainly due to the pressure of traditional business sales, the unstable operating channels, and the fact that the integration of the two parties has not achieved the desired results.
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