Future plant solutions by interfering RNA and key messages for communication and dissemination.

Abstract Communication is an increasing prerequisite to justify academic existence and value, and for project funding of all kinds to show relevance and value, including the future of European networks like COST Actions. Academia is slowly adapting to this expectation and learning the profession of communication. Language and vocabulary are key issues in communication, and particularly to reach the many important non-scientific audiences. Therefore, this chapter starts with a description of some new plant breeding technologies relevant for communicating, in general terms, the science behind plant improvement. This is followed by selected examples of the application of these techniques to improve current and future crop varieties. Finally, key messages gathered from the European iPLANTA project for policy makers, non-specialists and specially interested citizens are communicated. This is to show a wider audience how RNAi can contribute to sustainable food solutions and food security with minimal environmental impacts.