Evaluation of the tourist attractions of Canton Puyango, Province of Loja-Ecuador

Multi-criteria evaluation studies in the tourism field have gained importance in recent times due to the Covid19 pandemic that has presented challenges and new social, cultural and lifestyle changes in today's society. Therefore, in this context, the CME helps tourism planners and managers to have a clearer vision to make decisions in the prioritization and production of products that help to energize the local economy based on the tourist attractions with the greatest potential. The objective of the study is to inform planners, which tourist attractions have the greatest potential in the canton of Puyango. The research becomes strategic for the canton since the results determine that the petrified forest of Puyango, the 8-sphere clock of the San Jacinto church, the sphinx of the Lord of Giron and the Alma Lojana Gourmet coffee are in the top four positions that are strategic to develop efforts in tourism.