利用数据仓库对美国消费者金融保护局的客户投诉数据进行分析

W. R. A. Fonseka, D. Nadeesha, P. M. C. Thakshila, N. A. Jeewandara, D. M. Wijesinghe, R. Sahabandu, P. Asanka
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引用次数: 2

摘要

消费者金融保护局在美国成立,使美国消费者能够向美国政府报告有关其金融问题的客户支持和投诉相关信息。投诉数据是免费提供的,用于分析和跟踪金融机构处理投诉的效率和效果。每个投诉都包含可以唯一描述和识别它的属性。这些特性已被用于数据挖掘、分析和预测。数据仓库的创建和数据分析使用Microsoft SQL Server技术完成。本研究采用了微软决策树、微软Naïve贝叶斯、微软时间序列和微软神经网络模型等数据挖掘技术。根据调查结果,人们注意到,在某些金融领域,投诉的增加与经济、政治和管制力量的变化之间存在着相互关系。概率预测还显示,每种产品如何得到与特定问题相关的投诉,特定问题如何得到及时回应,特定问题如何引起消费者争议,以及哪种类型的问题主要通过特定提交方式提出,等等。这些信息可用于规范分析,以增强金融消费者服务,并提高自动消费者支持系统的响应质量。
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Use of data warehousing to analyze customer complaint data of Consumer Financial Protection Bureau of United States of America
The Consumer Financial Protection Bureau was established in USA for enabling the USA consumers to report customer support and complaint related information regarding their financial issues with the US government. The complaint data is freely available for analysis and tracking of how efficiently and effectively the financial institutes handle the complaints lodged against them. Each complaint consists of attributes that can uniquely describe and identify it. These features have been exploited for data mining, analysis and predictions. The data warehouse creation and data analysis was done using Microsoft SQL Server Technologies. The data mining techniques such as Microsoft Decision Tree, Microsoft Naïve Bayes, Microsoft Time Series and Microsoft Neural Network models were used in this study. Based on the results, it was observed that there is a correlation between the growth of complaints in certain financial domains with regards to changes in the economic, political and regulatory forces. Probability predictions also show, how each product can get a particular issue-related complaint, how a particular issue can get a timely response, how a particular issue can cause a consumer dispute and what type of issues are mostly lodged via a particular submission method, etc. This information can be used in prescriptive analysis to enhance financial consumer services and also improve the response quality of automated consumer support systems.
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