基于技术接受模型的感知风险对网上银行使用意愿的影响

Haryanto Budhi, T. Santosa, Sri Setiyawati
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引用次数: 1

摘要

本研究旨在利用计划行为理论探讨使用网上银行意愿的决定因素。为了收集本研究的数据,我们对200名大学生进行了调查。所得数据用AMOS 18进行分析。采用结构方程模型对假设进行检验,结果表明感知易用性、感知有用性、感知风险正向影响态度,感知风险、感知有用性正向影响使用网上银行的行为意向。研究结果强调,态度完全中介了感知易用性、感知有用性和使用网上银行意愿之间的关系。此外,本研究的现实意义。这一工作也有助于对TAM理论做出贡献,并丰富了这一主题的文献。此外,本研究也讨论了研究的局限性,并对未来的研究议程有所启发。
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Effect Of Perceived Risk on The Intention to Use Internet Banking by Implementing the Technology Acceptance Model
This research aims to examine the determinants of intention to use internet banking using the theory of planned behavior. A Survey of 200 university students was conducted to collect data for this research. The data obtained were analyzed using AMOS 18. The hypothesis was tested with the structural equation model, which shows that perceived ease of use, perceived usefulness perceived risk positively influences attitude, and the positive influence of perceived risk, and perceived usefulness have a positive influence on behavior intention to use internet banking. The results emphasize that attitude fully mediated the relationship between perceived ease of use, perceived usefulness, and intention to use internet banking. Besides the practical implication of this research. This work also serves to contribute to the theory of TAM and enrich the literature in this topic. Furthermore, this study also discusses the limitation of the research and shed light to the future research agenda.  
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