现代化时期使用数字营销的UMKM发展策略(UMKM LAMINGO97的研究)

A. Sya’bania, Maulidya Alfi Anita Zain, Agung Winarno, Agus Hermawan
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引用次数: 0

摘要

数字技术的快速发展对营销领域产生了影响。数字营销可以让潜在客户通过网络媒体获得有关产品和如何交易的详细信息。到目前为止,lamingo97进行的营销并没有使用数字营销,而是要求消费者直接到现有的门店查看产品并进行现金交易。该活动旨在帮助Lamingo97将数字营销作为中小微企业的发展战略。培训和指导阶段包括几个阶段,包括(1)介绍包装和品牌,(2)包装上的标志印刷,(3)产品照片,(4)介绍社交媒体和创建社交媒体帐户,(5)介绍市场和在Gofood等市场上注册产品。对UMKM Lamingo97进行培训和指导的结果是:1。UMKM Lamingo97有一个新的包装,更简单,更有吸引力的标志。2. UMKM Lamingo97拥有社交媒体和市场作为营销工具。3.企业主有了发展业务的热情,开始积极参与活动,并且更加自信,因为他们的产品已经有了容易被公众识别的标志。4. 企业主可以获得有关社交媒体和市场管理程序的知识。5. 企业主知道数字营销在推动业务发展中的重要性。
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STRATEGI PENGEMBANGAN UMKM DENGAN PEMANFAATAN DIGITAL MARKETING DI ERA MODERNISASI (STUDI PADA UMKM LAMINGO97)
The rapid development of digital technology has an impact on the world of marketing. Digital marketing allows potential customers to obtain details regarding products and how to transact through internet media. So far, marketing carried out by lamingo97 has not utilized digital marketing, requiring consumers to come directly to available outlets to view products and make transactions in cash. This activity aims to assist Lamingo97 regarding the use of digital marketing as an MSME development strategy. The training and mentoring phase consists of several stages including (1) Introduction to packaging and branding, (2) logo printing on packaging (3) Product photos, (4) Introduction to social media and creating social media accounts, (5) Introduction to marketplaces and product registration on marketplaces such as Gofood. The results of the training and mentoring for UMKM Lamingo97 are: 1. UMKM Lamingo97 has a new packaging with a simpler and more attractive logo. 2. UMKM Lamingo97 has social media and a marketplace as marketing tools. 3. Business owners have the enthusiasm to develop their business, start actively participating in events and are,more confident because their products already have logos easily recognized by the public. 4. Business owners gain knowledge about social media and marketplace management procedures. 5. Business owners know the importance of digital marketing in advancing a business.
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PENYULUHAN NYERI PUNGGUNG PADA IBU HAMIL DI POSYANDU KEMUNING 512 KESATRIAN KOTA MALANG PENDAMPINGAN PENERAPAN STRATEGI PEMASARAN DALAM ERA DIGITALISASI PADA CV. AIRLANGGA TRANS PELATIHAN PENGGUNAAN ZOTERO UNTUK MAHASISWA SEBAGAI BEKAL DALAM PENULISAN KARYA ILMIAH SOSIALISASI LITERASI KEUANGAN PADA HIMPUNAN MAHASISWA MANAJEMEN UNIVERSITAS NEGERI MAKASSAR PELATIHAN PENYUSUNAN INSTRUMEN PENILAIAN BERBASIS E-MODUL INTERAKTIF BAGI GURU DAN SISWA MI MUHAMMADIYAH SREBEGAN CEPER KLATEN
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