用户评论如何影响老年人和年轻人对在线健康信息的可信度判断

Q. Liao
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引用次数: 0

摘要

本文采用实验室研究的方法,探讨医疗保健网站上常见的Web 2.0功能——用户评论是否会对年轻人和老年人对信息可信度的判断产生不同的影响。我们发现,当用户评论中的可信度线索与网站内容中的可信度线索一致时,老年人比年轻人从这些补充信息中获益更多,这使得老年人能够做出更好的可信度判断。当用户评论的可信度线索与网站内容不一致时,老年人受用户评论的影响较小。结果对用户评论如何促进老年人在线健康信息的可信度判断具有重要意义。
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How user reviews influence older and younger adults' credibility judgments of online health information
A laboratory study was conducted to explore whether user reviews, a common Web 2.0 feature on healthcare website, would have differential influence on younger and older adults' judgment of information credibility. We found that when credibility cues in user reviews were consistent with those in Website contents, older adults benefited more from this supplementary information than younger adults, which allowed older adults to make better credibility judgments. When credibility cues in user reviews were inconsistent with those in Website contents, older adults were less influenced by the user reviews. Results have important implications on how user reviews may facilitate credibility judgment of online health information by older adults.
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